Every name carries its own unique structure.

Through Yona Roöri’s Visual DNA methodology, a brand or company name , or the names of its founders , can be decoded and transformed into an original abstract composition, creating a visual expression that originates directly from the identity behind the business.

The resulting artwork can exist as a standalone piece or become the foundation for a wider visual language developed specifically for the brand.

Commission packages can also include a selection of bespoke surface designs developed from the brand’s Visual DNA. These can be adapted for multiple commercial brand applications.

This allows the original artwork to remain at the heart of the commission while its forms and structures evolve into a distinctive family of designs that can live across different aspects of the brand.

Projects can be developed for established brands, independent businesses, hospitality, beauty, fashion, design and other companies looking for an artistic expression genuinely connected to their identity.